A division of a global beverage enterprise focused on scaling and optimizing bottling operations across emerging markets. The organization operates in 31 markets across Western Europe, Australia, the Pacific, Indonesia, and the Philippines, acting as a major bottler

The Challenge

• Sales representatives used a mobile app to log daily activities

• Supervisors lacked visibility into team performance and KPIs

• Decision-making was delayed due to fragmented data systems

• A previously developed solution failed adoption due to poor usability and misalignment with market needs

• Each country (market) had different IT systems, making standardization difficult

My Role

• Designed scalable UI patterns adaptable to multiple markets

• Collaborated with developers and product teams in an Agile environment

• Ensured usability, clarity, and performance-driven design decisions

The Approach

• Created a modular design system adaptable across markets

• Designed customizable dashboards based on market-specific needs

• Introduced feature-flag-driven UI, enabling controlled rollouts

• Transformed complex sales data into intuitive visual dashboards

• Focused on quick insights, not raw data

• Prioritized actionable metrics over information overload

• Worked closely with engineering teams to align UI with Azure serverless architecture

Key Features of the app is Real-time KPI tracking for supervisors, UI adapts to regional business needs, App is Designed for Android & Tablet devices used in the field & App collect data from multiple systems into a single view

Impact & Results

• Successfully launched with 500+ users across 4 countries

• Improved sales performance visibility and decision-making speed

• Enhanced service quality and operational efficiency

• Contributed to better business outcomes and brand perception

• Ensured smooth transition from previous vendor systems